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OUR STORY
Trust has become one of the world's most valuable currencies.
There was a time when recommendations came from friends, news came from recognised sources and a review usually came from someone who had genuinely used the product or visited the place.
That world has changed. Artificial intelligence can create convincing images, videos, profiles and conversations in seconds. Fake reviews influence where people stay, what they buy and who they trust, while misinformation can travel faster than the truth.
A REAL EXAMPLE: THE SHED AT DULWICH
In 2017, journalist Oobah Butler listed his garden shed as a London restaurant. Starting at number 18,149 on TripAdvisor, staged food photographs, fake reviews and claims that it was always fully booked helped The Shed at Dulwich reach number one—without operating as a restaurant. When it opened for one night, guests were served supermarket ready meals.
Source: Forbes · The Washington Post · London Evening Standard
Fortuna's founders and early board members experienced the same breakdown of trust. Some had fake social-media profiles created in their names. Others discovered that highly rated hotels, restaurants and experiences looked nothing like the images or reviews that convinced them to book.
We asked a simple question: what can people still trust?
The answer was not another company-controlled social network, a token created only for speculation or an affiliate business built around pressure and mandatory purchases.
We believed the answer was a genuine community where trust, reputation and contribution had meaning. That belief became Fortuna: an invitation-only ecosystem designed around people, not algorithms.
The founders backed the idea first, personally funding the early platform development before inviting the community to participate. The objective was to build the technology and prove the concept before asking others to become part of it.
Fortuna was designed so the people who build the community can share in the benefits created within it. Foundation Members are the first people invited to help turn that vision into a working community.
"We took the risk first, so the community would not have to."
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WHY BECOME A FOUNDATION MEMBER?
Join early. Help build the culture. Grow with the community.
BE AMONG THE FIRST 1,555 MEMBERS
The first 1,555 members comprise 1 Founder, 6 Board Members, 36 VIP Members, 216 Diamond Members and 1,296 Platinum Members. Together, they form the initial foundation of the Fortuna community.
BUILD BEFORE THE PUBLIC LAUNCH
Foundation Members can begin building before the wider public is invited. Every member—from the Founder to the newest member—has the same opportunity to build a six-level-wide, six-level-deep community containing up to 55,986 positions.
HELP SHAPE THE CULTURE
Foundation Members help test the platform, identify problems, improve the member experience and establish the standards the wider community will inherit.
RECEIVE EARLY ACCESS
Foundation Members receive early access to approved areas of the Fortuna platform, beta testing, community initiatives and launch programs as they become available.
ONE MEMBER. ONE VOTE.
As Fortuna matures, governance is intended to transition toward a Decentralized Autonomous Organization. The proposed model gives each eligible member one vote, rather than allowing token wealth to control decisions.
YOUR ROLE IS TO SHARE, NOT SELL
Fortuna is not built around inventory, starter packs or pressure. A Foundation Member can invite people they genuinely believe will strengthen the community. The invitation is simple: explore the platform, participate during the sponsored period and decide for yourself whether the community deserves your long-term involvement.
"The greatest advantage is not simply joining first. It is helping build what millions may one day join."
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IT IS 100% FREE TO JOIN
The Community Launch Initiative removes the financial barrier to becoming an early member.
From the outset, Fortuna decided that the Foundation should be built by good people—not selected according to who could afford to join. Foundation Membership is earned through invitation, trust and contribution. It is not purchased.
- There is no joining fee.
- No credit card is required to become a Foundation Member.
- There is no starter pack, inventory purchase or mandatory product order.
- There is no requirement to recruit anyone simply to remain a member.
- There is no obligation to purchase FUT or participate in the Foundation Token Sale.
THE FIRST 10,000-MEMBER INITIATIVE
The first 10,000 invited members are part of the Community Launch Initiative. Their first five months of active membership—including participation in five planned monthly Community Rewards Draws—are sponsored by Fortuna.
Under the current launch timetable, the sponsored period is planned to cover December 2026 through April 2027. No decision to continue with a paid membership needs to be made before 13 May 2027.
EARN COMMUNITY REWARDS FROM DAY ONE
The sponsored membership is a real, active membership. During the sponsored period, qualifying Community Rewards and approved revenue-sharing programs continue to operate. Members can participate in the ecosystem and begin building their community from the moment they join.
WHAT HAPPENS AFTER THE SPONSORED PERIOD?
After the five sponsored months, each member decides whether to continue with an active membership for US$10 per month, paid in FUT. Members can stop at any time. There is no lock-in and no pressure.
At the initial invitation stage, a valid email address is sufficient to begin. Identity, age or jurisdictional verification may still be required before accessing regulated features, purchasing FUT or participating in specific programs.
"Five months sponsored. Full membership. Full benefits. Zero cost."
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MEMBERSHIP AND COMMUNITY REWARDS
Every active membership is designed to contribute to the community and the wider Fortuna ecosystem.
WHAT AN ACTIVE MEMBERSHIP INCLUDES
- One complimentary entry into the approved monthly Community Rewards Draw.
- Eligibility to receive qualifying Community Rewards for helping build the community.
- Participation in approved member benefits and ecosystem features.
- Access to the Fortuna community and future DAO participation as governance develops.
HOW EACH US$10 MONTHLY MEMBERSHIP IS ALLOCATED
HOW THE SIX-LEVEL COMMUNITY REWARD WORKS
The qualifying structure is six levels wide and six levels deep. A member may receive a base Community Reward equivalent to US$0.333 in FUT for each active, eligible position within their qualifying six-level community, subject to the platform rules.
- Approximately 31 qualifying positions can generate a base reward greater than the US$10 monthly membership cost.
- A completely filled six-by-six community contains 55,986 qualifying positions.
- At US$0.333 per qualifying position, the theoretical maximum base monthly Community Reward is US$18,643.34, paid in the equivalent value of FUT.
- This is a mathematical maximum—not guaranteed income. It requires every position to be filled, active and qualifying and excludes any future DAO-approved reward programs.
NO RECRUITMENT REQUIREMENT
A person does not need to recruit anyone to become a member, remain a member or receive the standard membership benefits. Community Rewards depend on the activity and qualification of people within a member's community network, so results will differ for every member.
"The more genuine members you help build, the greater your Community Rewards may become."
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REVENUE: DESIGNED TO BENEFIT THE COMMUNITY
Strong communities do not extract value from people. They create value with people.
Traditional online platforms often create enormous value from their users while most of that value leaves the community and flows to one company or a small group of shareholders.
Fortuna is being designed around a different principle: the community should share in the value it helps create. The current Community Allocation Standard is 50/20/10/10/10:
FUTURE COMMUNITY REVENUE
As the ecosystem grows, future revenue may be generated through Fortuna Health, Fortuna Social, the Marketplace and Service Directory, travel opportunities, platform partnerships, licensing and other products or services approved through the governance process. Each new revenue source is intended to strengthen the ecosystem, increase the practical utility of FUT and expand the benefits available to the community.
AN ILLUSTRATION AT 12 MILLION ACTIVE MEMBERS
The qualifying Community Reward paid to an individual member remains limited to the approved six-level structure. However, the global Fortuna ecosystem can continue growing well beyond those six levels. At 12 million active members contributing US$10 each month, gross monthly membership revenue would equal US$120 million. Under the current 50/20/10/10/10 standard, the monthly allocation would be:
This 12-million-member example is an illustration of the allocation model, not a forecast or promise. Actual membership, revenue, token value, reward eligibility and distributions may be materially different.
ALIGNED FOR LONG-TERM GROWTH
The Founder and Board allocations are vested in FUT rather than being guaranteed a fixed share of monthly membership revenue. This structure is intended to align their long-term interests with the strength, utility and responsible growth of the ecosystem.
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TOKENOMICS: EVERY TOKEN HAS A PURPOSE
FUT is the utility token designed to connect participation, rewards and practical use across the Fortuna ecosystem.
FIXED SUPPLY
The total supply is fixed at 100,000,000 FUT. No additional FUT will be created beyond the initial allocation.
TOKEN ALLOCATION
THE FORTUNA TREASURY
One hundred percent of planned Public IEO proceeds are intended to remain in the Fortuna Treasury. Subject to governance and applicable law, the Treasury may hold diversified approved assets to support liquidity, resilience and long-term sustainability.
WHAT CREATES PRACTICAL DEMAND FOR FUT
- Memberships and Community Rewards.
- Participation in approved Community Rewards Draws.
- Marketplace and Service Directory activity.
- Fortuna Health, Fortuna Travel and future ecosystem services.
- Fortuna Wallet functionality and future approved exchange access.
- DAO governance and other community-approved products.
The objective is to create demand through utility—not speculation. Future buyback-and-burn programs may reduce circulating supply over time, subject to revenue, approval and applicable law.
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FOUNDATION TOKEN SALE
Priority access before the planned public IEO—without any obligation to participate.
The Foundation Token Sale gives approved Foundation Members priority access to FUT before the planned Initial Exchange Offering and public listing. Participation is entirely optional. Foundation Membership does not require a token purchase.
THE FOUR-STAGE SALE
FOUNDATION REFERRAL ALLOCATION
A separate allocation of 3,000,000 FUT is reserved for the approved Foundation referral and community reward program. Under the proposed structure, an eligible direct referrer may receive a reward equivalent to 20% of the FUT purchased by their direct referral, subject to the final program rules, available allocation and applicable law.
PUBLIC IEO
The planned IEO price is US$0.50 per FUT. The final price, exchange, timing and eligibility remain subject to the exchange process, market conditions, final documentation and regulatory requirements. Before the IEO, Fortuna may seek approved decentralised exchange liquidity where technically and legally appropriate; this is not guaranteed.
MAXIMUM FOUNDATION RAISE
- 15,000,000 FUT offered across the four Foundation stages.
- US$4,250,000 maximum gross raise if every stage is fully subscribed.
WHAT THE FOUNDATION TOKEN SALE FUNDS
- Technology, platform development and infrastructure.
- Legal, regulatory, exchange listing and launch costs.
- Branding, sponsorships and strategic partnerships.
- Working capital for approximately the first two years of planned operations.
- The inaugural Community Rewards Draw and long-term ecosystem development.
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YOUR INVITATION
You have been invited because someone believes you can contribute to the community Fortuna is trying to build.
You are not being asked to buy a status. You are not being asked to make an immediate financial commitment. You are being invited to join early, experience the ecosystem, help improve it and decide for yourself whether Fortuna deserves your long-term participation.
Join for free. Use the five sponsored months. Take part in the community. Invite only people you believe will strengthen it. Build only if you believe in what is being created. Participate in the Foundation Token Sale only if it is appropriate for you and only after obtaining any independent professional advice you require.
The founders started the journey. Foundation Members build the foundation. The wider community grows the ecosystem. Together, eligible members can help shape what comes next.
"You have been invited. Now is your opportunity to help build it."
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IMPORTANT INFORMATION
Read this guide together with the Fortuna Whitepaper, final terms and applicable legal documentation.
This document is a Foundation Membership information and promotional guide. It is not the Fortuna Whitepaper and does not replace the legal terms, risk disclosures or jurisdictional restrictions applying to the Fortuna ecosystem.
Nothing in this document constitutes financial product advice, investment advice, legal advice, taxation advice or a guarantee of income, token value, rewards, platform functionality, launch dates or future performance.
FUT is intended to be a utility token for use within the Fortuna ecosystem. Ownership of FUT does not represent equity, shares, debt, a managed investment interest or an entitlement to profits or dividends.
Community Rewards depend on eligibility, active qualifying members, platform rules and applicable law. Community Rewards Draw participation and additional entries may not be available in every jurisdiction.
All dates, prices, allocations, products and features remain subject to development, final documentation, regulatory review and change before launch. Prospective participants should undertake their own research and obtain independent professional advice before acquiring, holding or using FUT.